Abstract: The purpose of the article is to present examples of Bulgarian advertising slogans that are oriented towards the structure of simple one-compound sentences. The aim is to analyze the marketing productions from a syntactic point of view, in order to establish which types of slogans have a dominant presence and whether there is a smooth transition to those with a different syntactic composition.
Keywords: slogans, advertising, one-compound simple sentences, syntax, analysis
This article is only available in Bulgarian.
Please see it on our website.